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  • Christine Millar

We've Got a Fresh New Look!

Updated: Nov 7, 2019

This November Something to Crow About celebrates 5 years in business! Founded in 2014 by husband and wife team, Mike and Christine Millar, Something to Crow About has established a reputation for championing delicious and nutritious breakfasts and seed toppers, giving Kiwis something to crow about.

"To celebrate this milestone we are excited to present a brand new look for our ranges. There is nothing like hitting the refresh button. Working with award winning design agency Brother Design, Something to Crow About is excited to unveil a new look breakfast pack, due for release this November. With a fun new roasted seed topper pack available in January. “This evolution of our brand will ensure we continue to change with customer needs and capture the attention of new audiences. We will be unveiling the new look breakfast range for the first time at the Go Green Show in Wellington this November", says Marketing Manager Christine.

"The refresh is a fantastic combination of our current look with a new twist. One of the main changes fans may notice is the removal of the rooster from our logo. We were reluctant to do this at first, but we think our new logo is easier to read and has a more contemporary feel. You can still find the rooster on the back of the packs", says Christine.

Owner and Managing Director Mike Millar says of the anniversary; “We are hugely proud of what we have achieved in five years, growing from a minnow to one of the leading premium breakfast brands in New Zealand. We have achieved this by constantly producing high quality, delicious products and continuing to innovate our range”.

Back in 2014 Mike ran the Whangaparaoa based business on his own, cooking, packing and selling the range into new stockists. “By 2015 we knew we needed more resource to grow the business, so my wife Christine joined the team and we hired two part-time employees to assist with the production.

Fast forward five years on and we are now in a much larger premise, producing 25000 bags of muesli a month, sold to 300 supermarkets throughout New Zealand. 2019 also saw the beginning of our export journey with our first order heading to the US in August”.

“We continue to go from strength to strength and are excited about our future growth as we roll-out our new look. We are thankful to everyone who’s supported Something to Crow About along the way, in particular our, wonderful staff and customers. We have a lot to celebrate and be thankful for. Here’s to the next 5 years!”

Something to Crow About are a family owned artisan producer of premium muesli and roasted seed toppers, proudly crafted in New Zealand.

The new muesli packaging will be available through our online store late November 2019, whilst we sell through current stock.

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