health star rating
What's a Health Star rating?
The ‘Health Star Rating’ system is about making it quicker and easier for New Zealand consumers to make healthy food choices. Something to Crow About have chosen to add this new rating system to the front of all our packs to help customers identify healthier food choices.
All Something to Crow About products attract a 4+ health star rating. The Health Star Rating system uses a star rating scale of half a star to 5 stars. Foods with more stars have better nutritional value. If you would like to know more about this rating system check out www.foodsafety.govt.nz
How does the Health Star rating it work?
Health Star Ratings is a voluntary front-of-pack labelling system adopted by New Zealand and Australia in 2014 for packaged foods.
Health Star Ratings rate the healthiness of packaged food from half a star to five stars. Foods lower in saturated fat, sugar or sodium, and/or higher in fibre, protein, nut, legume, fruit or vegetable content have higher star ratings.
Health Star Ratings provide a quick easy way for shoppers to choose healthier packaged foods. Shoppers can use the health stars to compare similar types of packaged foods, for example breakfast cereals with other breakfast cereals, or muesli bars with muesli bars.
Health Star Ratings are calculated by food manufacturers using an algorithm-based calculator.
Most manufacturers have undertaken to put Health Star Ratings on their entire product ranges (including private labels or own brand products). Over time, there will be more packaged foods displaying Health Stars as packaging is updated and stock in stores is replenished.
Health Star Ratings apply to packaged foods as these are the foods consumers have the most difficulty with making healthier choices. Health Stars are one tool to help consumers make healthier food choices.
The Ministry for Primary Industries administers the Health Star Rating system in New Zealand.